Announcing the BBC's move into the mobile phone market with its own news, sport and video applications for the iPhone last week, Erik Huggers, the director of future media and technology, said the new generation of so-called smartphones are a "great conduit to our audience".
It is a conduit that until recently has been, if not closed, then certainly constricted for media companies. But the explosion of downloadable applications, rapid rise in mobile broadband take-up and, crucially, the weakening of network operators' stranglehold on the market have opened up a massive opportunity.
The attraction is easy to see: there are already four times as many mobile phones in the world as there are PCs, and those phones are getting cleverer. In the run-up to Christmas, one in four of the phones sold by Vodafone across the world was a smartphone – that is, a phone with the same computing power as a laptop you could buy a few years ago. Within a couple of years there will be more smartphones than PCs on the planet.
Even the mobile phone operators' reaction to the weakening of their position, banding together in order to mount a fightback in the apps world, should benefit media companies. Then there is Google, which has not only provided the industry with a serious, and more importantly open, competitor to the iPhone, but looks increasingly likely to usher in a new era of mobile advertising.
News Source:- http://www.guardian.co.uk
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